GOGORO Xmas Tree
ATT 4 FUN @ Taipei , Taiwan
2.3(m) x 5(m) x 6(m)
Liv W. (Song: Believe )
ONE.IO Society, Hi-interactive Design
Liu Che Chun
Liu Che Chun
“Riding is not just about commuting. It is about the power to change and to connect people.”
With its world-leading 'Battery Swapping Platform' and 'Smart Mobility' services, Gogoro has become a driving force for the world's goal of carbon reduction and sustainability.
In addition, Gogoro has been dedicated to optimizing 'User Experience' for years, building a strong brand cohesion and unique riding culture: with the Gogoro Owners Club's act, riding is expanded from individuals to collective participation and further respond to environmental and social welfare issues.
At the end of 2021, Gogoro teamed up with WHYIXD, building the 'Gogoro Christmas Energy Tree.' With its powerful brand appeal, Gogoro had invited 440,000 PBGN (Powered by Gogoro Network) owners to join the event 'Swapping with Riding Spirit, Lighting up the World.'
Achieving the goal of '2.22 million swapped batteries' through three major series of tasks, Gogoro turned this appeal into the unifying power for public welfare.
During the event, owners could experience their own interactive light show by swapping batteries at the “Gogoro Christmas Energy Tree.” The Christmas Tree would display owners' riding information, leading them to look back on their wonderful riding memories. There were also dazzling light shows on the digital Christmas Tree every hour, which had accompanied owners to celebrate the holiday season.
「騎心交換 點亮世界」最終達成「222 萬顆電池交換」的暖心目標，讓 222萬次「交換能源」的瞬間，透過四萬雙「舊鞋救命」轉化成幫助地球彼岸孩童的公益資源，讓每次的騎乘旅程，交換能源的行為，產生改變、連結群眾的力量。